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TOC has been successfully applied in almost every area of human endeavor, from industry to healthcare to education. And while Eli Goldratt is indeed a scientist, an educator and a business leader, he is first and foremost a philosopher; some say a genius.
He is a thinker who provokes others to do the same. Often characterized as unconventional, and always stimulating, a slayer of sacred cows, Dr. Goldratt exhorts his readers to examine and reassess their lives and business practices by cultivating a different perspective and a clear new vision.
In his latest book, THE CHOICE, Goldratt once again presents his thought provoking approach, this time through a conversation with his daughter Efrat, as he explains to her his fundamental system of beliefs.
This revised edition includes a section called Efrat's Notes; these notes and logical maps are helpful tools that assist in visualizing and implementing the thoughts and ideas expressed throughout this book.
- Sales Rank: #368743 in eBooks
- Published on: 2010-01-01
- Released on: 2010-01-01
- Format: Kindle eBook
Most helpful customer reviews
29 of 30 people found the following review helpful.
Finding the Deeper Meaning of the Theory of Constraints
By James R. Holt
In The Choice, Eli Goldratt exposes the deep, underlying principles of life embodied in TOC. People are Good. People Think. Emotion is Logical. All Conflicts can be Eliminated. There are always Win-Win Solutions. Systems are Simple. Systems can be Improved Infinitely. Taken together, everyone should succeed. Then, why not? Dr. Goldratt teaches us in a very carefully written way how to find the errors we make and how to correct them. I urge you to read The Choice through quickly, and then read it again slowly, thoughtfully several times. The material talks much of distribution, but it is about living your life. To have a meaningful life is up to you; you make The Choice.
37 of 40 people found the following review helpful.
Relevant, interesting and meaningful.
By Andres Jaramillo
By reading The Goal (Goldratt's most famous book), a number of years back, at the insistance of a very wise owl, and with reluctance, since I tend to despise typical MBA's readings, I was able to increase productivity by over 20% without investing a dime and turn one of my companies around in less than a week. So I was eager and excited to read Goldratt's The Choice. Though less earth-shattering (and less counter-intuitive) than The Goal, it is none-the-less a very interesting, meaningful and relevant book about not only how to solve business problems, but also how to think clearly and improve any area of life.
The style of the book is rather self-conscious and at times unnervingly patronizing. The main deffect of The Goal (the friction generated by the style, at the same time childish and patronizing) is exacerbated in this book, told in the voice of Goldratt's daughter. It is unnerving, because the energy spent trying to make the narrative believable, takes away from the smooth flow of the important ideas. It is also strange to have the narrator (the daughter) tell us in syrupy ways what a genius her father is, when we know the author is the father! (an excessively contrived, yet inneffective device). I also found fault with the chapter on tautologies and circular logic. Tautologies are not what Goldratt thinks they are, strictly speaking. And, hoping not to sound too petty, the use of "then" instead of "than" (more then -err, than- once) was my minor editorial pet peeve.
The truly enjoyable parts of the book are "the reports" that the father sends the daughter. Even if they are just stylizations of real-life situations, they are very illustrative of what is possible with a little clear thinking. After reading the book, I am eager to generate "quantum change", and take my companies to net profits equal to my current revenues.
It must be said that despite being a self proclaimed "true scientist", Goldratt's approach is "integral" (or "holistic" -at the risk of scaring you with New-Agy terminology-) in the sense that it is not a valueless, flat, reductionist approach to life, but quite the contrary, an embrace of the interrelation of Emotions, Intuition and Logic, and how it relates to "living a full life". It spouses a synergistic (again, apologies for the term) approach to conflict and contradictions and an integral notion of knowledge and knowing.
5 stars for content, 2 stars for style, equals 4 stars total (since I give more weight to the first).
12 of 12 people found the following review helpful.
Solid and highly recommended reading
By Midwest Book Review
A man of many talents, including both science and business, Eliyahu Goldratt goes philosophical in "The Choice". Aiming to make his readers think, he questions the decisions we as people make during day to day life. Decisions are decisions even when they are not obviously so, from religious belief to deciding one knows of something when they don't have the whole story. A must for anyone who likes to think and have their minds and world views challenged, "The Choice" is solid and highly recommended reading.
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